Sunday, December 26, 2010

Street Campaign concept idea #2

Posters dealing with the question "where does sound exist/occur?". Each one with a different answer to the question, illustrated using the, "If a tree falls and no one is around to hear it, does it make a sound?" riddle.
The answers (as far as I can determine)
a) sound is the waves of vibrating air
b) sound is the brain's interpretations of the signals sent by the ears
c) sound is the product of the eardrum
d) sound is a release of energy from a body.

there are other ways these could be stated, but the point is that each of them is correct, in part. Of course, all of those things together describe the word "sound" more accurately than any one of them alone. A series of posters, each stating a different answer to the question, would be seen individually in different public places. The idea that they are seen in different places, isolated from the rest of the answers, comes from the connection of place and person. Who we are is largely a result of what we have experienced, where we have been, in the big picture. Perhaps I could apply one "model," per section of town, say there are 100 copies of one of the posters in Clintoville and 100 posters with a different answer in the Short North. This would create the sort of Guerrilla Ontology* I am looking for, because you begin to get it only if you see the different posters, if you see them all, you are more likely to question and decide that all of them are true in some sense and false in another, perhaps realizing that the word is just a simplification which doesn't include ALL the information.

Feedback, please!

*see previous post for definition

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